I'm a product designer/strategesist focused on orchestrating interactions between people, products, and services.  Curiosity and the desire to confront intellectual challenges are what drive me to succeed and advance. I strive to be consistent and detail-oriented by exploring the roots of the presented challenges. As a strong team member and collaborator, I use critical thinking to develop and introduce new design concepts.  

I believe in a human-centric strategy approach. My process starts with the assessment of the current state experience, which creates empathy.  Using the assessment insights, I envision future state opportunities that meet the business objectives and focus on user-based design.  Based on the concepts generated, I orchestrate an experience strategy that meets human needs, creates value, and focuses on the unified journey.

Experience

Ivanti     |    2021 - Current

Director - Digital Strategy & Innovation

• Lead a team of designers, IT consultants, facilitators, and value strategists to elevate customer experience and drive product adoption, focusing on AI-driven insights to enhance engagement.

• Design and develop tools and frameworks that incorporate AI/ML capabilities to enhance strategic customer engagements.

• Oversee cross-functional initiatives to align customer success strategies with business objectives.

McKinsey & Company     |    2019 - 2021

Associate Design Director - New Ventures

• Directed multidisciplinary design teams to deliver innovative solutions across the product lifecycle, ensuring alignment with user needs and business goals.

• Orchestrated Design Thinking workshops, comprehensive user research, and iterative testing to craft impactful strategies and enhance product outcomes.

• Streamlined stakeholder requirements into clear, actionable design roadmaps, ensuring cohesive vision and seamless product development.

• Advocated for user-first design principles, driving the creation of intuitive solutions that aligned with strategic business objectives.

Salesforce     |    2015 - 2019

Senior Experience/Product Strategist 

• Partnered with organizations globally to accelerate innovation through human-centered design and emerging technologies.

• Led the development of creative concepts and cross-platform experiences to illustrate future visions and product connections.
• Conducted quantitative and qualitative research to understand target personas and inform design strategies.
• Facilitated workshops to foster collaboration, generate innovative ideas, and align stakeholders on shared visions.

• Created high-impact visual solutions, prototypes, and roadmaps to guide transformation initiatives.

Goettsch Partners    |    2008 - 2015

Designer

• Produced 3D digital and physical prototypes to convey design direction and project context, incorporating computational design techniques where applicable.

• Designed and managed visual presentation materials for client communications and project proposals.

• Collaborated with consultants to document and execute international high-rise projects.

• Contributed to schematic and conceptual design phases through diagrams, drawings, and client presentations.

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