I'm a product designer/strategesist focused on orchestrating interactions between people, products, and services.  Curiosity and the desire to confront intellectual challenges are what drive me to succeed and advance. I strive to be consistent and detail-oriented by exploring the roots of the presented challenges. As a strong team member and collaborator, I use critical thinking to develop and introduce new design concepts.  

I believe in a human-centric strategy approach. My process starts with the assessment of the current state experience, which creates empathy.  Using the assessment insights, I envision future state opportunities that meet the business objectives and focus on user-based design.  Based on the concepts generated, I orchestrate an experience strategy that meets human needs, creates value, and focuses on the unified journey.

Experience

Ivanti     |    2021 - Current

Director - Digital Strategy & Innovation

McKinsey & Company     |    2019 - 2021

Senior Experience Strategist - New Ventures

• Design and validate products throughout their entire life cycle while working closely with users, product managers, engineers, and other stakeholders.

• Identify the right user problem to solve through research, inform product strategy, and distill requirements from stakeholders and product team members to create a single source of truth that acts as a North Star during development.

• Facilitate Design Thinking workshops, training, user research projects, and testing sessions, among other things.
  

Salesforce     |    2015 - 2019

Senior Experience Strategist 

• Salesforce Ignite is a global team of strategists and designers leveraging human-centered design to accelerate innovation and enabling organizations to change. We operate as strategic design partners throughout our9-12 week engagement that delivers Vision, Value, and Transformation Roadmap.

• Facilitate and structure design workshops that help create a collaborative environment, encourage human-centered thinking, and ideate around a shared vision.
• Responsible for the development and execution of creative concepts that help illustrate a future vision.
• Create a cross-platform experience to illustrate product connections and relationships.
• Visualize, design and conceptualize the user experience through mobile or web prototype.
• Collaborate with product teams and solution engineering to develop new case studies that demonstrate future user experience.
• Create innovative visual solutions to help better illustrate the overall experience to our clients.
• Conduct quantitative and qualitative research to better understand the target personas and overall business.
  

Goettsch Partners    |    2008 - 2015

Designer

• Managing visual presentation material which is used in communications with current and prospective clients.
• Translate conceptual, schematic, and creative direction into 3d prototypes, and client presentation models.
• Design responsive prototypes and physical models to help clients understand design direction, visual scale,
• programmatic layout and surrounding context of the project.
• Produce 3D physical and digital prototypes from the conceptual stage to the final presentation.
• Facilitated in documenting international high rise project, and build relationships with outside consultants.
• Contributed directly to the development of design presentations, by graphically preparing drawings, diagrams, and 3d models.

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