MTD – Matt Gacek

MTD

A leader in designing and building durable, easy-to-use outdoor power equipment

Business Challenge

Provide data proactively to customers to enable pre-emptive planning / better management of their business

Proposed Solution

Design a digital experience that allowed MTD to stay connected with its customers and dealers while providing IoT data for increasing efficiency and allowing for asset management.

My Role

Experience Strategy

UX + Visual Design

Research

Personas

Golf Superintendent

Course Mechanic

Dealer

Sales Rep

From Awareness to Advocacy

Our engagement with MTD focused on exploring the overall journey from getting new customers aware of the brand, to help them become advocates after purchase. We identified areas throughout the journey where technology can improve the overall experience. One of our solutions focused on providing the user with data that allowed them to manage all of the products purchased, have visibility to their locations, service intervals, parts needed, error detection, and live support with certified agents.

Fleet/Asset Management

We designed a responsive Fleet Management Portal focusing on multiple scenarios based on two groups of users. Our concepts concentrated on quick access to fleet data, and the ability to minimize downtime of equipment using preventive maintenance.

Fleet/Asset Management

We designed a responsive Fleet Management Portal focusing on multiple scenarios based two groups of users. Our concepts concentrated on quick access to fleet data, and the ability to minimize downtime of equipment using preventive maintenance.