Business Challenge

YPO wanted to explore the next generation of the member experience.  What is means to the organization, the local chapters and the future of how executives work.

Proposed Solution

To help increase member engagement, we designed a digital experience that focused on the overall member journey from being a prospect to becoming a local chapter president.

My Role

Experience Strategy

UX + Visual Design

Research

Personas

Prospect Member 

Chapter Chair

New Member Engagement

As a new member of YPO the overall qualification process to be part of a local chapter took months.  Based on this information and research conducted with current members, we designed a digital experience that helped with the interview process, created a collaboration channel, and helped new members along their journey to join a local chapter. 

Chapter Chair Engagement

A chapter chair/president is focused on increasing engagement through events, retention of members, interviewing and attracting new members.  We designed a mobile, tablet, and desktop experience which concentrated on member journey management, risk analysis, mentorship, event management, and collaboration.  

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