CCC Parts Supply Group

Create a network of connected partners that allows them to grow strategically by anticipating and proactively adapting to industry and market trends.

Business Challenge

Help CCC create a more seamless customer interaction through processes, operations, and system alignment which will allow them to grow a network of connected partners.

Proposed Solution

Throughout our engagement and based on our research, we identified multiple opportunities for the Parts Supply Group. 

  • EMPOWER CCC SALES TEAMS TO ENGAGE CUSTOMERS MORE EFFECTIVELY
  • BUILD TRUST BETWEEN CCC AND SUPPLIERS
  • UNLEASH SUPPLIER’S POTENTIAL TO GROW THEIR BUSINESS FOOTPRINT
  • CONTINUOUSLY INCREASE HEALTH OF PARTS NETWORK
  • CREATE A NETWORK OF CUSTOMER ADVOCATES

My Role

Experience Strategy

UX + Visual Design

Research

Personas

Supplier

Regional Sales

Auto Shop Owner

Ethnography Research 

All of our projects start with the define stage to help us frame the business challenge. From there we conduct immersive ethnographic research to understand and empathize with the target personas.

 

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